So, what do I do?
I'm currently studying Human Centered Design & Engineering at the University of Washington, and working as a UX designer with Ricoh USA. Before moving to the US, I interned as a UX designer and consultant in South Korea, working on incredible projects like the Samsung mobile's health app.
Me in a nutshell.
I'm Haley, a passionate UX enthusiast on a mission to make our daily digital interactions not just functional, but seamless and enjoyable.
What's my goal?
Previously a content producer and strategist, I focus on what users want and their behavior in engaging with digital platforms. Currently, I'm interested in the capabilities of AI and exploring ways that users can best interact with them.
↘ Experiences
Ricoh USA.
UX/UI Designer
2024
- Created wireframes, user flows, and prototypes within the Digital Services team to develop customer experience on Ricoh USA’s Intelligence Business Platform.
- Facilitated an Innovation Hackathon collaborating with the Sales Advantage team to create a cloud based inventory management platform.
Github.
Graduate UX Researcher (Sponsored Project)
2024
- Execute usability testing on Github’s new UI of the ‘Pull-request’ feature through A/B testing, user interviews, and questionnaire.
- Gather quantitative data and analyze SUS scores to determine usability issues.
- Provide design recommendations based on user insights.
Rightbrain Consulting.
UX/UI Designer Intern
2023
- Developed UX strategy for Samsung’s mobile health app, addressing mental health, habit formation, and smartwatch usage. Created user scenarios, mid-fidelity designs, aligning with next generation systems and workflows
- Deduced user interview insights and facilitated stakeholder workshops to address opportunities and constraints.
WWD Korea.
Content Strategist
2022
- Created 240+ articles and social content, successfully growing Instagram account to 150K followers with a 6% engagement rate in six months.
- Created brand identity strategy for Shilla Duty Free to increase engagement on Instagram account through branded, event, and entertainment content, resulting in 40% increase in average post likes.
Spigen.
Content Producer
2021
- Executed script-writing, storyboarding, and editing for trending content, and ensured consistent brand identity and UI across four social platforms for increased brand exposure.
- Recruited influencers for organic and paid media content and collaborated cross-functionally to create YouTube web series for brand awareness, resulting in extended influencer partnerships of 3+ months.